Resume
Design leader with 10+ years of experience building and scaling B2C and B2B digital products. Proven success leading multi-product ecosystems, building design systems, mentoring teams and driving measurable business outcomes with product and engineering leaders. Strong cross-functional experience across the product lifecycle, from discovery and prioritization to sprint delivery, analytics, experimentation and launch. Combining deep UX expertise with working knowledge of frontend implementation and AI-enabled workflows to accelerate execution.
Design leader with 10+ years of experience building and scaling B2C and B2B digital products. Proven success leading multi-product ecosystems, building design systems, mentoring teams and driving measurable business outcomes with product and engineering leaders. Strong cross-functional experience across the product lifecycle, from discovery and prioritization to sprint delivery, analytics, experimentation and launch. Combining deep UX expertise with working knowledge of frontend implementation and AI-enabled workflows to accelerate execution.
Core Competencies
Core Competencies
Product Strategy
Product Management
Product Design
UX Strategy & Research
Problem Solving
Design Systems
Prototyping
Product Strategy
Product Management
Product Design
UX Strategy & Research
Problem Solving
Design Systems
Prototyping
Interaction Design
Information Architecture
Stakeholder Management
Cross-functional Collaboration
API / Systems Thinking
AI-assisted Prototyping & Building
Data-informed Decision Making
Interaction Design
Information Architecture
Stakeholder Management
Cross-functional Collaboration
API / Systems Thinking
AI-assisted Prototyping & Building
Data-informed Decision Making
Tools & Platforms
Tools & Platforms
Figma, FigJam, Miro, Sketch
Claude Code, Lovable, V0 and Stitch
Mixpanel, Jira, Notion, ClickUp
Microsoft Office Suite, Keynote
Arabic, Native | English, Professional Proficiency (IELTS 7.5)
Figma, FigJam, Miro, Sketch
Claude Code, Lovable, V0 and Stitch
Mixpanel, Jira, Notion, ClickUp
Microsoft Office Suite, Keynote
Arabic, Native | English, Professional Proficiency (IELTS 7.5)
Professional Experience
Professional Experience
Product Design Senior Manager | Nawy | Cairo, Egypt (Jan 2026 - Present)
Product Design Manager | Nawy | Cairo, Egypt (Feb 2025 - Jan 2026)
Led and mentored a team of 10 designers across multiple business units.
Owned design strategy and execution for 12 digital products serving 500K+ monthly users.
Partnered with product, engineering, growth, and commercial teams on roadmap priorities.
Built scalable design systems, improving consistency and delivery speed by up to 60%.
Introduced design reviews and quality standards, reducing design debt by up to 40%.
Streamlined handoff workflows between design and engineering teams.
Led user research and usability testing to validate product decisions.
Product Design Senior Manager | Nawy | Cairo, Egypt (Jan 2026 - Present)
Product Design Manager | Nawy | Cairo, Egypt (Feb 2025 - Jan 2026)
Led and mentored a team of 10 designers across multiple business units.
Owned design strategy and execution for 12 digital products serving 500K+ monthly users.
Partnered with product, engineering, growth, and commercial teams on roadmap priorities.
Built scalable design systems, improving consistency and delivery speed by up to 60%.
Introduced design reviews and quality standards, reducing design debt by up to 40%.
Streamlined handoff workflows between design and engineering teams.
Led user research and usability testing to validate product decisions.
Freelance Product Designer and Consultant | Self-Employed | Cairo, Egypt (2015 - Present)
Delivered product design and UX consulting projects across Egypt, GCC, and regional markets collaborating with distributed teams and stakeholders across multiple time zones.
Worked with startups and growth-stage businesses with product strategy, research, prototyping, UX optimization, and execution.
Helped clients validate ideas, improve user journeys, and launch scalable digital products.
Freelance Product Designer and Consultant | Self-Employed | Cairo, Egypt (2015 - Present)
Delivered product design and UX consulting projects across Egypt, GCC, and regional markets collaborating with distributed teams and stakeholders across multiple time zones.
Worked with startups and growth-stage businesses with product strategy, research, prototyping, UX optimization, and execution.
Helped clients validate ideas, improve user journeys, and launch scalable digital products.
Lead Product Designer and Manager | Subsbase | Cairo, Egypt (Apr 2024 - Feb 2025)
Senior Product Designer | Subsbase | Cairo, Egypt (Sep 2022 - Feb 2025)
Led end-to-end product strategy and experience for a subscription commerce and recurring payments platform, from discovery through launch.
Owned roadmap planning and prioritization for merchant tools, order management systems, and checkout experiences based on business and user needs.
Drove product discovery through customer feedback, market analysis, user research, and cross-functional alignment.
Defined scalable operating processes, product requirements, and systems that improved delivery efficiency and platform consistency.
Managed stakeholders across product, engineering, operations, and commercial teams to align execution with growth objectives.
Lead Product Designer and Manager | Subsbase | Cairo, Egypt (Apr 2024 - Feb 2025)
Senior Product Designer | Subsbase | Cairo, Egypt (Sep 2022 - Feb 2025)
Led end-to-end product strategy and experience for a subscription commerce and recurring payments platform, from discovery through launch.
Owned roadmap planning and prioritization for merchant tools, order management systems, and checkout experiences based on business and user needs.
Drove product discovery through customer feedback, market analysis, user research, and cross-functional alignment.
Defined scalable operating processes, product requirements, and systems that improved delivery efficiency and platform consistency.
Managed stakeholders across product, engineering, operations, and commercial teams to align execution with growth objectives.
Education & Certification
Education & Certification
The Interaction Design Foundation
- Design for Thought and Emotion (2024)
- AI for Designers (2024)
- Journey Mapping (2023)
- Perception and Memory in HCI and UX (2023)
- Design Thinking: The Ultimate Guide (2023)
The Interaction Design Foundation
- Design for Thought and Emotion (2024)
- AI for Designers (2024)
- Journey Mapping (2023)
- Perception and Memory in HCI and UX (2023)
- Design Thinking: The Ultimate Guide (2023)
Google Careers
Google Careers
The British University in Egypt
Bachelor's Degree (2017)
The British University in Egypt
Bachelor's Degree (2017)
Extracurricular Activities
Extracurricular Activities
General Coordinator, Hult Prize | The British University in Egypt, (2014 | 2016)
General Coordinator, Hult Prize | The British University in Egypt, (2014 | 2016)
Vice President, Enactus | The British University in Egypt, (2012 | 2016)
Led 200+ members, secured partnerships, delivered award-winning national and international initiatives.
Vice President, Enactus | The British University in Egypt, (2012 | 2016)
Led 200+ members, secured partnerships, delivered award-winning national and international initiatives.
Key Achievements
Enactus Egypt National Champion (2013, 2016)
Represented Egypt globally, ranked Top 5 worldwide (2013)
Ranked 3rd internationally in Toronto World Cup (2016)
Key Achievements
Enactus Egypt National Champion (2013, 2016)
Represented Egypt globally, ranked Top 5 worldwide (2013)
Ranked 3rd internationally in Toronto World Cup (2016)